northstar

Hustle vs. Strategy: Do You Have a Northstar Number?

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Plenty of entrepreneurs have businesses that appear to be doing well, but the owner feels like no money is being made. These business owners are hustling, making sales, but not building something that consistently supports their lives. Hustle keeps you active. Strategy gives you a destination. After 17 years as a CPA working with real … Read more

5 Steps to Find Your Northstar Number (Easy Guide for Growth-Minded Entrepreneurs)

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At Heyward CPA, we talk to growth-minded entrepreneurs every day. Whether you’re running a thriving law firm, managing a busy daycare, or building a consulting practice, there’s one question most owners can’t answer on the spot: How much does this business actually need to make? Not “more than last year.” Not a round number that … Read more