The Northstar concept resonates because it goes beyond spreadsheets and tax codes. It gets to the reason you started your business in the first place, and spoiler alert: it probably wasn't just to generate a massive revenue number that looks cool on a slide deck but leaves your bank account feeling empty. So here’s the … Read more
The Northstar concept resonates because it goes beyond spreadsheets and tax codes. It gets to the reason you started your business in the first place, and spoiler alert: it probably wasn't just to generate a massive revenue number that looks cool on a slide deck but leaves your bank account feeling empty. So here’s the … Read more
The Northstar concept resonates because it goes beyond spreadsheets and tax codes. It gets to the reason you started your business in the first place, and spoiler alert: it probably wasn't just to generate a massive revenue number that looks cool on a slide deck but leaves your bank account feeling empty. So here’s the … Read more
Let’s be honest: your LinkedIn headline is probably lying. It’s 2026. Everyone with a laptop and a Ring light calls themselves an "Entrepreneur." But if we’re pulling back the curtain at Heyward CPA PLLC, we see the cold, hard data. Most people claiming the title are actually just self-employed. And while there’s nothing wrong with … Read more
For many physicians and clinic managers, 2026 feels like a balancing act on a very thin wire. On one side, you have the patient care that called you to the profession; on the other, a shifting economic landscape defined by narrowing reimbursement rates, rising labor costs, and increasingly complex tax regulations. In the past, medical … Read more
Every month, like clockwork, it happens. You see the notification on your phone or the line item on your bank statement: Intuit QuickBooks or Xero Subscription. It’s usually somewhere between $30 and $90. In the grand scheme of your business expenses, it’s a small drop in the bucket. But it carries a weight far heavier … Read more