Welcome to an insightful exploration of small business marketing and growth, brought to you by HEYWARD CPA LIVE! In this engaging discussion, James E. Heyward and Kory H. Franklin dive deep into the practical realities of running a small business from an accounting and marketing perspective. Joined by recent marketing graduate Christian Cruz, they unpack … Read more
Running a business can be a rewarding journey filled with triumphs and challenges. Entrepreneurs can also leverage the concept of “business therapy” to enhance their business’s health and success. Similar to how individuals benefit from therapy to improve their mental and emotional well-being. BizTherapy involves seeking guidance, insights, and strategies from experts or mentors to … Read more
Starting a business is no easy task and it can be overwhelming to conquer the many tasks involved and make sure that all the pieces are in place. However, with the right focus, it is possible to build a successful business with a solid foundation. The five pillars of successful entrepreneurship are key components to … Read more
In this topic, I'm going to talk about gross income delusion and how it can skew your judgment of your financial situation. I'm going to show you exactly what it is, and how it affects individuals and businesses. Most of us have heard the term “gross income”, but many of us don’t really understand what … Read more
Running a business can be a rewarding but overwhelming experience. It can also be a balancing act between managing the day-to-day tasks and keeping an eye on the bigger picture. To be successful, you need to wear multiple hats. But how do you know if you’re wearing too many? Knowing when you’ve taken on too … Read more
Strategies for Growing Your Small Business and Reaching Your Goals Starting a small business is an exciting and challenging endeavor, and the most successful ones require a strong foundation and effective strategies for success. Knowing the right steps to take can help you grow your small business and reach the goals you have set for … Read more